Packaging total solution provider strategy is expected to achieve the client and the business model innovation double expansion. Under the overall packaging solutions strategy, through packaging design, brand planning, and other extension services chain, the three-piece food cans, three-piece beverage cans, two-piece beverage cans and filling business clients binding, and thus attract and develop new strategic customers, Companies can participate in the earlier production of downstream enterprises in the marketing process, targeted to solve customers in the design, production, sales difficulties encountered by many aspects of the product, due to increased business volume of high value-added services, such commercial model and the traditional Compared mode, the company provides a greater margin for improvement.

Rapid growth is expected to continue. Three cans of Red Bull customer sales growth picked up, relying on JDB, Qingdao Beer and other downstream customers and expand two cans market revenue. Judging from the first half sales, 2015 Red Bull sales growth may rise to more than 20%, three-piece beverage cans revenues are guaranteed, in addition to large customers to maintain Red Bull, the company pay more attention to new customer development, with JDB, Qingdao Beer, Yanjing beer, two cans customers to establish stable relations of cooperation. Companies continue to process optimization, adjusted sales expenses, administrative expenses, although in recent years, falling product prices, but the overall gross margin continued to improve, coming in on the process still has further room for improvement.

Red Bull signed a two-dimensional code project endowed Services Agreement is the company involved in the production chain downstream manufacturers product success stories. Hong Rui Packaging Technology Services Co., Ltd. and the company was established early in 2014 to protect the company's own technical team can provide customers include brand planning, packaging design and manufacturing, filling service, marketing and other ancillary information, including a comprehensive packaging services, business model innovation Significant progress has been made, the company gradually completed by the traditional metal packaging manufacturers to new integrated packaging solutions providers gorgeous transformation.

Target set by the non-public offering involving large shareholders, management, Red Bull shareholder capital and other industries, is expected to boost the company's future extension of cross-border expansion. The company has set up a fund merger, is expected to use the capital market platform, layout and packaging industry and related production capacity. Red Bull intervene downstream customers, reflecting the development of ORG recognition, the company is bound to promote the depth and the big interests of customers, to reduce the potential risk of a single customer to bring the high proportion of revenues, in addition, as domestic sales of the leading energy drink, which rich experience in sports sponsorship events, and the company is expected to form complementary advantages.

The company expects 2015--2017 respectively achieved operating income of 6.919 billion yuan, 8.671 billion yuan, 10.896 billion yuan, net profit attributable to parent company 1.053 billion yuan, 1.329 billion yuan, 1.614 billion yuan, after additional diluted EPS were 1.07 yuan, 1.35 yuan, 1.64 yuan, the corresponding PE of 25 times, 20 times, 16 times.